New citizen marketing

Smart Mobility

Infrastructure

References

News

Company

Careers

Contact

Mobility Management

Transport Planning

Traffic Engineering

Mobility Research

Surveys

Quality Measurement

Dialogue

Public Transport

Public Space

Operation

New citizen marketing offers an excellent opportunity to directly influence people's mobility behaviour, especially when they are in the midst of a transition, such as moving to a new city. The targeted provision of information on alternative means of transport, which focuses on eco-mobility, ensures that they do not rely solely on motorised private transport, but become familiar with the entire range of mobility options. A timely approach after the move is of crucial importance. Depending on the desired scope, citizens can be approached in different ways. For example, by means of welcome packs including a taster ticket, the provision of an online platform with the option of arranging a personal customer appointment or information stands at central locations. The latter is an effective way of providing advice and information to a large number of people, particularly in new housing developments.

Services

Development of mobility folders and personalised cover letters including printing and dispatch
Data protection-compliant processing and maintenance of address data
Provision of a new citizen hotline for mobility advice
Interactive online platform for information about local mobility services
Mobility events and information stands in new development areas or district centres
Follow-up support

Services

Kunden